Welcome to Brian Ling .com

Portfolio Website and Musings of a Strategic Design Leader

[ News ]

Next to the Skin : 8 Weeks, 10 Wearable Concept Designs and Everything Else in Between!

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Next to the skin-final


I’m super excited to share that today marks the launch of one of the biggest projects we have led and worked on to date. In partnership with ETPL, we brought to life The Next to the Skin Technology Showcase where in 8 weeks, we worked with multidisciplinary teams of scientists, engineers, and members from ETPL (the technology transfer arm of the Agency for Science, Technology and Research (A*STAR) in Singapore) to visualize the future of wearable solutions from the eyes of the consumer.

Check out the full write up at Design Sojourn.

[ Talks and Presentations ]

Beyond Design : Explorations towards a New Practice of Design

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I thought you might like to know that I’ve been invited by my friends at the Shih Chien University Industrial Design Department to conduct a workshop to explore the future of the Design Practice and the Practice of Design.

Check out the full activity here.

[ Portfolio Work ]

Business Design Thinking – Design Sojourn

BDT-at-AIS

Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.

A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.

On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.

So I created one.

[ The Design Of Everyday Things ]

Don’t drink the toilet water…

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…because it is recycled.

[ News ]

Design Sojourn Consulting is Open for Business!


Image by David Lofink

Design Sojourn Consulting officially opened for business today, and what a day it was! This first momentous day started slowly but ended with a heart pounding and diaphragm aching bang. I’ll tell you more about that story for sure!

Read more about this here.




Design Sojourn Blog

My latest thoughts on Strategic Industrial Design




Objects of Desire

Links to samples of my favorite design work. Don't miss my Portfolio page for more images, of if you like networking, hook up with me at Behance.net.



Elsewhere on the Web

Other websites I own and manage.